Thursday, 17 March 2016

Live action or animation: 3 myths

When considering what explainer video type is optimal for you you might face some myths preventing you to consider reasonable.
Let’s try to unveil them.

Myth 1: It’s more expensive to shoot a live action video

Ok, a live video requires a lot of people (cast, crew), equipment (lighting, sound equipment, cameras, and props). All that given it doesn’t necessary be more expensive.
Think variables - length and production complexity. 

A one-minute full 3D-animation with a bunch of effects could cost the same as a three-minute live video. 
Even one animator on the project might require more hours due to effort and detail level needed 
to illustrate and animate a 3D feature.
However not all live action videos are equal. 
There could also be huge variables in the production costs:
Multiple locations video shoot with will take longer due to the travel time expense and the need to set up and fix all the stuff: cameras, lights, and other equipment. In case not using own stores or offices, location rental fees also could grow high.
The more actors you need, the more you have to pay them
If the sound is needed, sound equipment and a crew to operate are obligatory. 
But  when making motion-only footage, there’s no need for that.

Good production companies are able to tailor live video to your goals

Myth 2: Animation requires more time

You might have heard animation requires a year to get done whilst live action can come along in say a MONTH.
The news is is that video type doesn’t matter.  Neither video style.
It’s just when your client needs their product. And how quick are you. 
There is equal planning involved in both video formats, and an equal number of moving parts. 
Any given format requires review time, video-  and audio-editing, and product delivery.

The timeline is depends on the video length and production complexity.

Myth 3: Choose either animation or live action

Video production world covers more than just animation and live action. Good production companies use a combination of:
B roll (motion only video footage)
Live action footage
Screencast (recording of the interface of a program or tool)
Kinetic typography (moving text)

See: no limits whatsoever.

Is there a proper answer: what is best?

What video type is perfect for you? 

The one that meets the goals, concept and idea. That’s just it.

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