Tuesday, 1 March 2016

How do deliver your message: 11 tips and tricks

You want your potential clients to get involved with what you do. To do so you need to get them involved with your message (generally speaking, be a part of your plot).
We will clarify how this could be done in almost a dozen tips and tricks.
One of the IT industry pioneers Dr. Alan Key describes the image as a boardroom full of people listening to a person with a message (within a story).
Neuroscientists confirm that the human brain is eager to respond to a story (especially if well told).
One might easily understand that delivering messages in a story form is the very powerful tool for business. However no-one knows how-to and no-one uses it.

No matter what you do - catch a train to get a crowded market segment, make your stakeholders to perform a leap of faith, sell a service or a product, get understood by the staff - use stories (and deliver messages through them).
You can never sell your product/idea/service/yourself. But the easiest you can do - is sell a message (embedded in a story).

How can you succeed in doing so? What can you benefit from a story delivering a message? We will give you almost a dozen tips and tricks. These might help to strengthen your voice. 

1. Always be simple
So in lying as in stories. Remember: the Devil is the details. One of the reasons the stories dont work and messages dont get delivered for businessmen is that they overindulge the complexity and the rules of the story. They thus fail communication so with the clients as with the staff. Your people doesnt need intricacies and sophistication. This might work for you. Not for them. To deliver a message just cover these points:
Where you came from (so physically as socially and metaphorically);
Why/What happened to you (your cat/grandma etc.);
Why bother (a hook to get them involved.
Thats it.
When practiced you can (not should) get more complicated.
What always works is crime and punishment (struggle and redemption).  How to lose everything and receive a handsome reward.

2. Your story has to be evangelized
Each and everyone in your company should tell you story. Make your staff your evangelists. Make them excited.

3. Why do you tell a story 
No message - no story. Why would anyone listen to something pointless and purposeless? This will not work in business. Not every time but you can even call for action. What you audience can do with your message (i.e. lessons learned from the story).

4. Avoid too much details
You know what, the more we love our story the more details we tend to include. Thats when you audience draws back. To get away you first draft your story (message included) and then lay it down for a few days. Check it later and revise. Erase all the unnecessary details and points. Your audience needs just as much detail essential to understand the message. Not more.

5. Dialogues work
Use Dialogue
You need dialogue. Period. Say I instead of he. NEVER EVER use indirect speech. NEVER! Believe it or not, when the person listens to a dialogue he instinctually reacts.

6. Master your skills polish storytelling
Each and everyone is able to tell a story. Yet this requires practice. You might want to check TED for storytelling ideas or grab Annette Simmonss Whoever tells the best story wins.

7. Collecting stories is a good thing
Businessman should have a bulk of ready stories. Like a message who you are or your values. No other media is better to deliver your message than stories.  And of course stories make your brand incept in your audience brain.

8. Transmedia storytelling. Can you?Master Transmedia Storytelling
The modern world requires your message (story) to be delivered via various platforms. Share it with Facebook, LinkedIn, Twitter, Google +. Put it on YouTube. this is called transmedia storytelling. Prime Cut can assist with the YouTube part. You should enhance your presence and strengthen your voice by doing so.

9. Your story should be true
Make it believable. Thus true. To do so your story should be utterly personal. Dont use jargon. Speak normal people language.
Check your About Us page. Is it true? Is it you? Start from here. Check these pages: Hubspot, Canva.

10. Heard of Storytellit?
Theres a free app out there created by Likable Local CEO Dave Kerpen called Storytellit. It might help in telling your story and delivering your message. The app incorporates social media platforms and assists you with the content part.

11. Forget written scripts. Tell a story. Deliver your message
Steve Jobs never used written scripts. Why should you? Master storytelling. Maybe it doesnt come out as ideally as youd wished. So what? Still it is natural. Engage, inspire, entertain your audience. Be direct so they can get a message. 

And be authentic.

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