Tuesday, 15 March 2016

Explainer video: why and how much

A good explainer video ranks your website better in Google search, increase the CTR, clarify your idea, boost the sales.

But when heard the cost of an explainer video for the first time, the people might consider that way too much. Knowing nothing of the production process, required resources amount, video quality and its immediate effect the people might consider the price to bee too much. Let’s unveil the production process just a bit to justify the explainer video cost.

A very legit Question: How much does it cost?

It’s the primary question when we enquire about the explainer videos.
      An exact number would differ from client to client due to their requirements and that could be unique. 
So the price is really based on the video length of the video and the animation style involved.
      Some people demand the price quote well before hearing the rest about an explainer video. 
A typical explainer video would cost about $1000 to $5000 per minute. Do keep in mind that a sophisticated animation video cost can go as high as $10.000 per minute.
    You could as well pay as much as $100.000 when creating a TV spot. Creating a video is not always cheap.
How the video production budget split up works?

     Normally it would take 4-8 weeks to complete a 1-1,5 minute video.

  • Research and Brainstorming (4-7 days)
  • Story, scripting (4-7 days)
  • Voice production, recording (1-2 days)
  • Storyboarding (7-10 days)
  • Animation and Production (10-12 days)
  • Sound effects & Music design (3-5 days)
  • Delivery and Promotion (2-4 days)

Is that the proper amount you invest?

As Andrew Angus properly pointed out, an explainer video is the best way to increase CTR.

Before doing so (investing funds on an explainer video) one should know:
  • a proper amount of funds;
  • what happens if you fail to invest a proper amount.

You can have a 60-90 second explainer video with your project proper explanation that’s not working. Why so? You did everything to make your audience grasp your idea pros and cons. The answer is - the video was not executed properly.
Don’t try to save funds by making a poorly designed explainer video. Cost reduction can affect negatively and the user replies with «I’m not buying». Mission failed. 
Don’t think you are saving when you stand by a minimum budgeted video. Likely you are going to end up doing things twice which can’t only cost you money but also time and resources.

A bad idea would be to hunt for the lowest cost explainer video, sometimes you might be unhappy with the video that you receive finally.

Flip notes

      Normally a production house is keen to offer you more than just animation. Their goal is to provide an effective video that goes beyond mere product explanation. It deals with your ideal customers pain and how your product /service solves that pain.

      Don’t invest insufficient funds in an explainer video. Better acquiring more funds than distracting your potential customers.


  1. This is one thing I've never understood. You've created a product, service, brand, etc. You want to tell the world about it. This is your baby. Your blood, sweat and tears. You've chosen video to launch it. So why in the world, after all the investment, would you trust something so important to a discount company? Boggles the mind!

    Great post guys!

  2. Superb incredible going, I cherish your work and look forward for more work from your side. I am a customary guest of this site and at this point have recommended numerous individuals. Tips To Use Explainer Video To Promote Your Brand